Hello Creative Folks,
Today I would like to share with you one of my favourite fashion and beauty magazines out there, Lula Mag.
Let me tell you why I like it so much.
I love fashion and beauty ( in ALL it’s forms ) but I started to get really frustrated with most magazines and the way they often portray women and beauty. What I really care about in fashion editorials is their ability to set my mind dreaming, so I do understand that they don’t have to be realistic, but still, I don’t want to open a magazine and see the same type of style and beauty – realistic or not, fabricated or nor – over and over again. So I started to look for publications that could offer and alternative and that’s when I found Lula.
It is a dreamy, romantic, nostalgic publication dedicated to whimsical photography, fashion, beauty, illustration and all things lovely and cool. With great interviews and stories, cute overall design and fonts, and the thickness of a book, it provides an experience were time seems to stand still while you flip through the pages, dream a little and feel inspired by.
For all these reasons it was the perfect reading for a Sunday morning or on a quite rainy evening.
And I say “was” because, like everything in life, nothing stays the same for long and the quality of this once loved and idolised magazine it’s no exception.
I once read an interview were the stylist and founder, Leith Clark said:
“I created a magazine for me. I was definitely searching for a place where femininity and feminism could connect, and I was desperate to return to a place where dressing up wasn’t about objectification or status, but rather more about creativity and beauty and even, and sometimes knowingly perhaps, power.”
Gotta love a publication that was born with a purpose and a vision, and I guess this is the reason – being farther away from it – why Leith Clark is leaving and the issue #17 is her last.
The magazine has change over the years, some say it has now became a part of an institution, and the founder herself says: “Lula has been changing, as I have been changing, and I don’t want her to change too much! I want her to stay as she is. And me, I want to say goodbye now when it’s all going so amazingly well. When it’s joyful.”
The fact is these last issues have been loosing some of the magic and although #17 interview with actress Jemima Kirke – best known for her role as Jessa Johansson on the television series Girls – was anything but boring and, in my opinion, definitely worth reading, I’m sad to say that even if the magazine continues without her I don’t think I will be buying it again.
The good news is Leith Clark will not be leaving the editorial industry for long and will be launching “Violet” on spring 2014. I can’t wait to see what she has in store for us and in the meantime we can always .
So I guess this Inspire me Monday is not only about Lula Magazine but also about Leith Clark’s decision of leaving at the right time, what do you think?
- Leith Clark bids farewell to Lula magazine (styleprism.wordpress.com)
- Hey, Not All Real Women Have Curves (mindbodygreen.com)